Whether you are just trying to get site visitors to complete a form, make a phone call, drive installs to your app or scale your B2B campaigns to increase Sales Qualified Leads, we can create a strategy that will be aligned with your business goals and optimize for ROI, CPL , CPA or LTV.
WHAT WE DO
According to Google, 90% of all media transactions today are screen based with users searching on multiple screens before making a purchase. People are moving between screens sequentially throughout the day and switching between their Smartphone, Tablet and PC. They are also using screens simultaneously. With our advanced optimization methodologies we are able to maximize our clients' return on investment and ensure that ad spend is utilized in the most efficient manner across devices.
We work with programatic Real Time Bidding platforms, Google's Display Network and Facebook to deliver targeted audiences .
Our workflow allows us to deliver traffic using large data sets with multiple attributes to target individuals as opposed to groups of people, on real time bidding platforms, making buying, targeting and optimizing your product in a way that is increasingly similar to Paid Search.
Display advertising allows you to also retarget a visitor who didn't convert on his first visit by displaying relevant banners or text ads with a compelling offer.
In order to maximize the return on Display advertising it is imperative to constantly conduct A/B testing for the banners that are used and to optimize features such as ad copy, colors, calls to action,audiences and bid optimization.
Social Media has evolved in the last few years and is now a valid channel for generating leads and acquiring customers. This is a result of Social Media platforms such as Facebook, Instagram, Pinterest, Twitter and Linkedin's ability to provide advertisers with highly targeted and engaged audiences. Since Each Social platform has its own driving factors, user behavior and advertising capabilities, we create our strategy for each client based on their needs and the type of clients they are looking to acquire.
One of the biggest challenges facing online marketers today is attributing value to each channel. Since customers often go through multiple touch-points before converting it's imperative to develop a system that allows you to track efficiently which channel is giving you the highest return on your marketing efforts.