It's very common to hear B2B SaaS marketers say that Google Ads isn't a profitable acquisition channel, and after spending tens or sometimes hundreds of thousands of dollars they often give up and stick to content marketing.
There are several reasons why B2B marketers struggle to get MQL & SQL from their Google Ads campaigns. Here are the main ones:
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Conveyor is a New-York based growth marketing consultancy for multichannel customer acquisItion. We offer strategic consulting services, performance driven media buying and Conversion Rate Optimization services for companies with demanding Online Marketing goals.
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